Legal

Privacy Policy

Last updated: December 13, 2025

The Short Version

Entrolytics is a privacy-first analytics platform. We don't use cookies, we don't collect personal data, and we don't sell your information to anyone. When you use our dashboard, we collect minimal data necessary to provide the service. When you add our tracking script to your website, we help you understand your visitors without compromising their privacy.

1. Who We Are

Entrolytics ("we", "our", or "us") provides privacy-first web analytics services. This Privacy Policy explains how we collect, use, and protect information when you use our website (entrolytics.io), dashboard (app.entrolytics.io), and related services.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

  • Email address
  • Name (optional)
  • Organization name (optional)
  • Payment information (processed by Stripe, not stored by us)

2.2 Analytics Data We Collect for You

When you add our tracking script to your website, we collect the following information about your visitors:

  • Page URL and referrer
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Country, region, and city (derived from IP, which is then discarded)
  • Custom events you define

2.3 What We Don't Collect

We explicitly do NOT collect:

  • Personal identifiers (names, email addresses, phone numbers)
  • IP addresses (used only for geolocation, then immediately discarded)
  • Cookies or persistent identifiers
  • Cross-site tracking data
  • Advertising identifiers
  • Fingerprinting data that could identify individuals

3. How We Use Information

We use collected information to:

  • Provide and maintain our services
  • Generate analytics reports for your websites
  • Process payments and manage subscriptions
  • Send important service updates (no marketing emails unless you opt in)
  • Improve our products and services
  • Respond to support requests

4. Data Sharing

We do not sell, rent, or share your personal information or analytics data with third parties for marketing purposes. We may share data with:

  • Service providers: Companies that help us operate (hosting, payment processing, email)
  • Legal requirements: When required by law or to protect our rights
  • Business transfers: In connection with a merger or acquisition

5. Data Storage and Security

Your data is stored on secure servers in the European Union and United States. We implement industry-standard security measures including encryption in transit and at rest, regular security audits, and access controls. Enterprise customers can choose their data residency location.

6. Data Retention

Analytics data is retained according to your plan (30 days to 2 years). Account data is retained while your account is active and for a reasonable period afterward. You can export or delete your data at any time through your dashboard settings.

7. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Delete your data
  • Export your data in a portable format
  • Object to processing
  • Withdraw consent at any time

8. GDPR Compliance

Entrolytics is designed to be GDPR compliant by default. We act as a data processor for analytics data collected on your behalf. Because we don't collect personal data from your visitors, cookie consent is not required for basic analytics tracking. See our Data Processing Agreement for more details.

9. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We'll notify you of significant changes via email or through our dashboard. Continued use of our services after changes constitutes acceptance of the updated policy.

11. Contact Us

For privacy-related questions or to exercise your rights, contact us at:

Email: privacy@entrolytics.io

Address: Entrolytics, Privacy Team